Every room, one crowd
Live rooms, forums, social and decentralised networks, read together. We follow the same people across platforms, so you see one crowd, not five feeds.
Narrative intelligence
See what's coming.
See what's coming.
Make the right call.
Eyewall reads every room your people talk in, forecasts what the crowd will do, tests your response before you make it, and checks every call afterwards.
The crowd's view · pick a room
Your view · test a response
On stream · hostThird rise this year, and nobody's said a word.
38%Blame
3.1×Action talk
12%Outsiders
Boycott within 48 h
64%
CustomersAccused
Retail partnerAssociated
RegulatorMinimal
Test a response31 h left to act
Pick a response to see what the crowd does next.
31 hEarlier warning
64%Boycott risk
£1.8mAt risk
Every room · every party · one decisionIllustrative · all figures invented
Why Eyewall
What makes Eyewall different
Most tools count what people say. Eyewall reads the crowd behind it, works out what it means for each party, and puts every call on the record.
A read for every party
The same storm hits you, your partners, your regulator and your insurer differently. Each gets its own read: accused, associated, or watching.
Test the response first
See what saying nothing, apologising or fixing the problem would do to the odds, before you choose. The best move comes with a deadline.
Every call on the record
Each call is dated before the outcome and checked after it. Misses stay on the record next to the hits, so you can judge us on cases like yours.
Illustrations are examples. Eyewall is in pilot; our record starts with our first partners.
Our rule
We read rooms with the owner's permission and report on crowds, never on individuals. Every call is dated before the outcome is known.
The model
One event. A different read for every party.
The same storm hits a company, its partners, its regulator and its insurer in different ways. Public anger and official punishment can even move in opposite directions. So we don't give everyone the same score.
Before your first read, we map your world: the rooms where your people gather, your partners, and the decisions you're exposed to. The model is built around that map. No two clients get the same setup.
Stakeholder readExposure · clock
Customers turn on a company after a price rise.
- The companyAccusedHours
Customers blame leadership directly. Talk of a boycott and cancelled subscriptions.
- Retail partnerAssociateDays
Named in boycott talk because it stocks the product. Rising.
- Brand ambassadorAssociateWatch
Rarely named. Exposure stays low unless people start naming them.
- RegulatorInstitutionMonths
No rule broken. Official action unlikely, whatever the noise.
- InsurerWatchingRenewal
Exposed through the company. Relevant at renewal, in four months.
Illustrative example. Every party and reading here is invented.
Accused or associated
Anger at you and anger at your partner play out differently, and so do the exits. We ask who is accused before we ask how loud it is.
Your people count most
Damage comes from your own customers, members or staff, the ones with somewhere else to go. We weigh each voice by who they are to you, so outsiders don't drown the signal.
Mood and blame, apart
Someone can be furious without blaming anyone, or calm while blaming you. We measure the two separately, because only one of them points at a target.
Two clocks
A fast clock for the next few hours in the room. A slow clock for the next renewal, ruling or quarter, where most of the money moves.
Honest about doubt
Every read carries a confidence level. When the model is unsure, it says so and the case gets a deeper review, instead of a confident guess.
Proof on cases like yours
Our record is reported by type of case, not averaged across everyone, so you see how we do on situations like the ones you face.
How it works
From a live room to a dated call you can act on, in minutes.
Read the room
Live chat, comments and what's said on stream, captured as it happens, with the room owner's permission.
Who's speaking
Each voice is read as an insider, a critic or an outsider, from what they say and how they behave in the room.
Find the target
Leadership, staff, a product, a partner. We follow who the anger is pointed at as it shifts.
Weigh the risk
Is the anger at you, or at someone you're tied to? Is it talk, or talk about doing something?
Check every call
Each call is dated before the outcome is known and checked afterwards, so you can see how often we're right.
Built for the people who carry the risk.
Anywhere a crowd can turn on you: customers, members, audiences or staff.
Will this anger reach our deal?
See whether people are naming you, how fast it is moving, and whether the blame sits with you or with someone you work with.
Who, how many, angry at whom?
Hear the room before it reaches your customers, your staff or the press.
What's the real exposure?
A dated, plain-language read on a live situation that you can put in front of a client or a board.
What is my room actually saying?
See who is in your room, what moves it, and what your most engaged people are telling you.
Why Eyewall
In a hurricane, the eyewall is the ring of strongest wind around the calm eye. It is where the damage happens.
Crowds behave the same way. Scattered complaints close into a wall, and the wall holds because each voice leans on the next. We watch for the moment that wall forms, and for the place it breaks.
How we work
Reading crowds is sensitive work. These rules come first.
Permission first
Pilots run with the room owner's written consent, using official platform access.
Crowds, not people
We report on rooms and groups. We don't build or sell profiles of individuals.
Every call on the record
Calls are dated before the outcome is known. We keep the misses alongside the hits.
Pilot programme · winter 2026–27
Work with us early.
We are taking a small number of pilot partners: brands, organisations and community owners. The first pilot report is free.
You get a live read of your rooms and a written report after each event. We learn what matters to you and build around it.
Get in touch
Tell us who you are and what you'd like us to watch. We reply within two working days.